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In this day and age, organic traffic is a key builder of your business and the success it will have for the future. Having organic traffic is what brings the customers and clients coming back again and again. With that being said, getting this traffic is slow but very rewarding. Google represents around 80-85% of the search market, being able to rank organically is extremely important. Customers who organically search your site bring business and call signals that alert google that your site is important and interesting.
My approach is to focus on increasing a natural customer base that will continually visit the site or business location, through
Building links from quality sites
Making your page easy to crawl and index, so people can find your content much easier.
Helping you gain a better following from the community and outside the business as well.